Compelling Stories
Advertising Your Brand Through Social Media
When it comes to capturing the attention of your target market and effectively conveying your message in the digital realm, there is no better tool than the power of social media video productions. From viral videos that spread like wildfire to documentary-style videos that educate and inform, social media has revolutionised the way we consume information. At Scarlett Media Productions, we specialise in creating high-quality social media video productions that will captivate your audience and drive results for your business.
Our expert videographers and editors are skilled in the art of storytelling through visual media. With our expertise in video production and storytelling techniques, we can help you create engaging and impactful videos that will resonate with your target audience on social media platforms such as Facebook, Instagram, TikTok, and more.
We at Scarlett Media understand the importance of leveraging social media platforms to their fullest potential. What sets us apart from other video production companies is our understanding of the unique nature of social media. Our team is well-versed in the ever-changing algorithms and trends of social media platforms, allowing us to tailor our productions to maximise reach and engagement. We focus not just on creating visually stunning videos, but also on crafting content that is optimised for each specific platform.
“Replace fear with curiosity.”
Steven Speilberg
Film Producer & Director
Stories That Influence. Results That Inspire.
People buy through emotion. We help you touch both mind and heart.
People buy with the heart and justify it with the mind.
Theatre Bugs
Theatre Bugs were using photos and copy for their social media and attracting 100 new enquiries per month. Since incorporating 2 videos and 2 reels into their social media posting every month, they averaged 350 new enquiries per month which has seen the company survive through COVID and grow in numbers throughout the following months.
Bush Babes
Sensation Make Up Artistry have created their own make up product line Bush Babes. The creative advertisement and demonstrational videos were placed on YouTube and converted to reels for TikTok. The reels went viral organically and in one month had 60K views and 80% increase in new sales.
Joans Pantry
Adelaide Hills restaurant with 5 star chefs have managed to increase sales profits throughout the year, including during COVID lockdown with our “takeaway menu” video. Our videos for Joan’s always attract attention. This one above, was used to compete with another cafe in the area and has now attracted the more serious coffee connoisseurs. Various other videos and reels have been created and each time the café organically posts them, they see an increase in customers by 20%.
Cheryl Bradley Dance School
Cheryl Bradley Dance School is a well established dance school with a reputation for excellence. With more dance schools opening in the area, the importance was to attract younger students in the area. Multiple dance style videos were created and then converted to reels. Posting these videos organically and through paid advertising, they have an increase of new students each term by 30%.
Brighton Road Podiatry
Brighton Road Podiatry came to us seeking assistance for rebranding purposes. A new logo was created which we used to create the tagline “Brighten Your Step.” This became the basis for the creative advertisement and services videos. These were then used as the basis for designing their new website. The new branding, messaging and videos have given their business a more professional and personalised impression for their audience and the interest has resulted in hiring a new staff member to keep up with patient demand.
RD Plumbing
RD Plumbing wished to boost their profile to build their audience. The owner, Russell Dent, had fun being the featured presenter for this advertisement! The video and reels saw an increase in new customers by 30%.
“Content is King.”
Bill Gates
American Business Magnate
Driving Results with a Targeted Approach
Using social media as a marketing tool allows businesses to reach their targeted audience with minimal cost. No longer constrained by geographical boundaries, brands can now connect with interested individuals from all over the world. Through targeted advertising and strategic content creation, businesses can build a strong presence on social media that attracts potential customers and drives conversions.
Reaching a Global Audience
Social media platforms provide businesses with the opportunity to reach a global audience. With billions of users active on platforms like Facebook and Instagram, businesses can leverage video content to engage with a diverse audience from different parts of the world. This global reach allows businesses to expand their brand awareness and tap into new markets, potentially increasing their customer base and sales.
Engaging with the Target Market
Scarlett Media emphasises the importance of implementing the right social media content strategy to attract and engage the target audience. This means understanding the consumer's current needs, selecting social platforms that align with strategic goals, and tailoring content to suit the strengths of each platform and the user's relationship with the brand. By adopting a targeted approach, businesses can create content that resonates with their specific audience, increasing the likelihood of engagement and popularity. To achieve this, Scarlett Media suggests leveraging the power of video production on social media.
By creating brand content on platforms like Instagram and Twitter, businesses can actively interact with their audience, respond to comments and inquiries, and build stronger relationships with their customers. This interaction and engagement not only help businesses gain valuable insights into their customers' needs and preferences but also build trust and loyalty, increasing the chances of repeat purchases and customer referrals.
Reels
Whilst filming on set we ensure that we capture in 16:9 and 9:16 frames so that we can create reels in post. These are to ensure your customers stay connected with you on all social media platforms. Short and engaging reels that are attention grabbing are the best. Here are some reels we created for the same customers listed above.
WHY CHOOSE SCARLETT MEDIA?
Broad range of video production services catering to the Simple & Effective videos through to more comprehensive and corporate works
Experience
Creativity
Empathy
Understanding Your Target Audience
Our Team
Respecting Gender Equality
Results Driven
Brand Advocates
Charitable
Latest Technology & Video Equipment
Experience
Creativity
Empathy
Understanding Your Target Audience
Our Team
Respecting Gender Equality
Results Driven
Brand Advocates
Charitable
Latest Technology & Video Equipment
What our clients say
“After trying many social media approaches without any measurable impact, we turned to video marketing from Scarlett Media.
There is a lot of emotion in the decision for a parent to enrol a student into a class. When they see happy, smiling children’s faces, they can’t watch it and not have their heart warmed.
As a result, our enquiries more than tripled from 100 to 350 per month.”
Michael Eustice
Managing Director, Theatre Bugs
Take Your Visuals to the Next Level with Social Media Video Production
If you want to make a lasting impact on your target market and effectively engage with them on social media, incorporating video production into your content strategy is essential. Scarlett Media recommends harnessing the power of social media video production to captivate your audience and deliver your brand message in a visually compelling way. Along with TV advertising and YouTube videos, your brand will benefit greatly from incorporating videos into your social media marketing efforts. Trust us when we say that social media video production has the potential to take your brand's visuals to the next level.
Enquire Now
Want to see what new videos will do for you? Set up a free consultation now.